9 Writing Tips for Better Content (for Non-Writers)

Julia McCoy
8 min readJun 20, 2019
Alexa Julian Photography

No matter your job title in the marketing universe, knowing how to write (and write well) is critical.

If you expect to make an impact on any type of audience, good online content is not an option. It’s a necessity.

Particularly, you should start with trusty types of content and hone in on making them work hard to help meet your marketing goals. Blogs, emails, and white papers are go-to’s for any marketing team, so that’s where we’ll start.

This is your guide to writing better content, with a heavy focus on creating good, undeniably readable copy.

How to Write Better Blogs

In content marketing, blogs should be your front line heroes. For this type, focus on hooking the reader, keeping them engaged, and providing usefulness with zero fluff.

1. Start with a Hook

Starting your blog with a solid hook is the #1 way to pique your readers’ interest. Most people at least read the headline and the first paragraph. If you can intrigue them immediately in those places, they’ll be far more likely to keep reading.

For headlines, look for the major benefit or takeaway the reader will receive from reading the content. Distill that into one line.



Julia McCoy

Adapt to AI, or die. E/Acc. From exiting a 100-person SEO content agency to leading the AI content frontier at Content at Scale w/ a bunch of bright foks.