Member-only story
High-ticket almost killed my business.
It was one of the hottest summer days ever in Texas.
Over 100 degrees, enough to fry an egg on the pavement.
Our new backyard pool glistened and glimmered, and I dipped my feet deeply in it that Saturday morning, soaking in the thoughts and excitement.
I was about to make a big change in my business at Content Hacker.
That Saturday morning, I remember feeling excited yet nervous. Something in me was constantly asking— are you sure about this? Can you stake your entire business on this high-ticket offer?
Earlier that week, I’d finally Zoomed the guru I’d wired over $15,000 to.
I was eagerly anticipating that call. I’d done a ton of work filling out his homework docs. Maybe this would bring me the breakthrough I craved. The lightning bolt to zap me to $50,000 months faster than if I hadn’t invested in his expertise.
But…
I was surprised by the onboarding call. I’ll be honest. It felt rushed. He obviously hadn’t even looked at my website before the call. He was in a coffee shop, people all around him; I felt like I was a number on the list to get through.
(Which I should have seen, in hindsight, because I was; it was clear to me after that he was all about the monthly MRR he was…
