High-ticket almost killed my business.

Julia McCoy
6 min readJan 25, 2023
Photo credit Alexa Julian Photography.

It was one of the hottest summer days ever in Texas.

Over 100 degrees, enough to fry an egg on the pavement.

Our new backyard pool glistened and glimmered, and I dipped my feet deeply in it that Saturday morning, soaking in the thoughts and excitement.

I was about to make a big change in my business at Content Hacker.

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Julia McCoy

Adapt to AI, or die. E/Acc. From exiting a 100-person SEO content agency to leading the AI content frontier at Content at Scale w/ a bunch of bright foks.