Quit Worrying About Your CTRs, KPIs and List Growth, and Start Thinking About Your Customer.

4 min readNov 14, 2018

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Photo by Joel Valle / Are we listening to our customers?

As I write this (November 2018), I’m smack-dab in the middle of designing a brand new agency site and systems for my company, Express Writers. I’m sure one day I’ll look back with pride on this moment. We’ve been working on the bare bones of this for more than three years. My husband, CTO Josh McCoy, is leading the initiative. There…

Julia McCoy

Written by Julia McCoy

If you ask ChatGPT, Julia McCoy is the content queen. 👑 An 8x author, behind 50,000+ keyword rankings in Google, she’s the VP of Marketing at Content at Scale.

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Online Copywriting 101: The 10 Commandments of Great Copy

There’s no question about it:

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9 Writing Tips for Better Content (for Non-Writers)

No matter your job title in the marketing universe, knowing how to write (and write well) is critical.

8 min readJun 20, 2019

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Julia McCoy

The Expert SEO Content Writer Course Reopens Today.

I’m super excited to share the news that my intensive SEO writing course, The Expert SEO Content Writer, is officially open as of today…

7 min readDec 21, 2018

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Julia McCoy

Customer Service Vs Customer Slavery: Knowing the Difference & When to Save Yourself

What do you do when you’re in business, and come across a customer or a prospect that treats you in such a way that you feel like their…

4 min readApr 13, 2017

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