Quit Worrying About Your CTRs, KPIs and List Growth, and Start Thinking About Your Customer.

Photo by Joel Valle / Are we listening to our customers?

As I write this (November 2018), I’m smack-dab in the middle of designing a brand new agency site and systems for my company, Express Writers. I’m sure one day I’ll look back with pride on this moment. We’ve been working on the bare bones of this for more than three years. My husband, CTO Josh McCoy, is leading the initiative. There…