Slow and steady wins the business race.

Julia McCoy
3 min readSep 19, 2019
credits: Alexa Julian Photography

There’s one truth I’ve learned from eight years of entrepreneurship that holds firm. Like a rock continually hit by water but remaining immovable, standing true, staying firm.

Yet I see so many entrepreneurs around me — some of them incredibly bright, charismatic, smart— forgetting this truth. This truth is the basic fundamental of what it takes to build and run a business that is great.

A company that withstands the tests of time.

A brand where you can hang your hat and say with pride, I’m here for the rest of my life (or until you sell profitably).

A business that flourishes. One that will allow you to consider retiring — or have the freedom to do more of what you love, decades before a typical 9–5’er can even consider retirement.

What are the basics of creating a viable, long-lasting, money-making business?

I am a young 28-year-old entrepreneur.

I will never claim to know everything.

But one truth I have for sure learned after spending eight years building and creating three different businesses of my own, that each earn a consistent monthly income, is this.

There is no shortcut to success, and slow and steady wins the race.

This truth is so stark, so true, so critical… so important, that you need to start forgetting everything else.

You need to commit to your business, service quality and clients, commit to one long-term method of growth, go all in, and actually do a bang-up good job of it.

Make clients happy.

Build a great team.

Stay in the trenches.

And don’t come out until you can say, “My business is so damn good, I would hire myself in a heartbeat.”

If you can’t say that without blinking an eye in one second flat, go back to the trenches, Jack.

How do you focus hard enough, well enough, to stay there? Where real businesses are birthed and grown silently, like skyscrapers built quietly, unnoticed in the middle of a city, then recognized when one day we see them standing and massive?

Julia McCoy

If you ask ChatGPT, Julia McCoy is the content queen. 👑 An 8x author, behind 50,000+ keyword rankings in Google, she’s the VP of Marketing at Content at Scale.