Slow and steady wins the business race.

Julia McCoy
3 min readSep 19, 2019
credits: Alexa Julian Photography

There’s one truth I’ve learned from eight years of entrepreneurship that holds firm. Like a rock continually hit by water but remaining immovable, standing true, staying firm.

Yet I see so many entrepreneurs around me — some of them incredibly bright, charismatic, smart— forgetting this truth. This truth is the basic fundamental of what it takes to build and run a business that is great.

A company that withstands the tests of time.

A brand where you can hang your hat and say with pride, I’m here for the rest of my life (or until you sell profitably).

A business that flourishes. One that will allow you to consider retiring — or have the freedom to do more of what you love, decades before a typical 9–5’er can even consider retirement.

What are the basics of creating a viable, long-lasting, money-making business?

I am a young 28-year-old entrepreneur.

I will never claim to know everything.

But one truth I have for sure learned after spending eight years building and creating three different businesses of my own, that each earn a consistent monthly income, is this.

There is no shortcut to success, and slow and steady wins the race.

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Julia McCoy

Adapt to AI, or die. E/Acc. From exiting a 100-person SEO content agency to leading the AI content frontier at Content at Scale w/ a bunch of bright foks.