The true story of how I quit following “best practices.” Sometimes the gurus are wrong.

This was originally posted elsewhere on August 15, 2018. In the wake of a ‘content audit’, I sent it marching off to the trash can, after noticing zero ROI from it compared to my other blogs. At the last moment, I saved it from total death and decided to republish it here. May the odds ever be in your favor, and perhaps you’ll learn a thing…