Ever since I began getting into content marketing in 2011, I’ve always been about the reality of what works. I have to be — my agency, Express Writers, survives and lives on in the industry because of the content marketing we do.
And I couldn’t find a better term than content hacker to describe this, when I was brainstorming the name of a personal brand I wanted to launch offering educational resources, e-learning, etc.
Content hacker is a term that was first coined by Garrett Moon of CoSchedule (noun, growth-focused content marketers). Content hackers are the content creators that expose WORKING methods. And this is mega-important, in today’s noise around all the content and marketing methods you could be doing.
Garrett’s done the hard work already, defining the term. My part begins today. Building a community, defining a modern-day skillset, and putting down the beginnings of an even bigger legacy for our industry of content marketing. Mark my words. Content Hacker will be all of that.
It was important to me, during the ‘live’ reveal of my first brand sneak peek, to clarify that content hacker means growth-focused content marketer, and not overnight “hacks.” I appreciated the chance to do this live through Madalyn’s Twitter chat, and talk to…